Starting on May 9th 2016, four of my Summer themed paintings are being used in a TV ad which is running during Good Morning Plus on ITV. The ad is for Opticrom eye drops who are sponsoring the program so their ads feature at beginning of ad breaks and at the ends. Four different paintings were used showing a figure magically appearing out of the background and rubbing their eyes which smears the face paint they were wearing to cleverly highlight how summer can cause itchy eyes!
The thing happened out of the blue when a nice lady who works for ITV was looking for ‘summer themed’ paintings and had found me on an artist’s directory website. She contacted me because some of my paintings are of flower meadows and are large. I did not get paid as such but what she did was buy 4 prints of the paintings from Point 101 (who are a great fine art printers I use to fulfil my print orders) and these were large enough for the actual filming. Afterwards, she gave me the 4 prints which I can sell.
No-one will know the paintings in the ads are mine but it has made my parents happy and is a nice thing to add to my news site so it was good. It may be encouraging to other artists that simply continuing to keep putting your name out there does sometimes pay off!
On an interesting aside – two of the paintings featured in the ads sold in the first week the ads began to run even though the buyers had not seen the ad and I had, in fact, painted them over a year ago – spooky eh?